Is technology reshaping the way we work?

Part 3 of our data driven investigation into 2014’s real talent trends

Recap: We’re continuing our data driven look into the real talent trends of 2014

Today we’re continuing our data driven look into the talent trends of 2014.

To recap on how we’re doing this, each week Indeed collects millions of job ads from sites across the web. And the team is kind enough to make all of this data publicly available and searchable. This means we can look at how frequently certain terms are occurring in millions of job ads, all the way back to 2005. It’s fascinating, and you should have a play with the tool at

Sitting in a workplace today, it’s easy to feel how technology is reshaping the way work gets done. So today we wanted to have a look at some of the big tech trends, to see if the impact on the workplace is as significant as the press and blogosphere makes out.

How is technology reshaping the way we work?

Again, there’s been a lot written on this topic recently. Here’s just a couple of pieces that you might have read over 2014:

Out of these, we’ve picked the four trends we were seeing again and again. In no particular order, we’re diving into:

  • Social media
  • Social (collaborative tech)
  • Cloud
  • Mobile

Social media

Clearly social media is no passing fad. It’s seen huge growth in hiring over the past ten years. But this is still less than 1% of all jobs, and at present these numbers are unlikely to represent much other than people hired into marketing roles. It will be interesting to see how “Social Media” in hiring evolves over the coming 5-10 years – will we see a stage where social media capability is a broader job requirement?

Social media


Social (capturing collaborative tech) is potentially the bigger trend here, which continues to grow. It’s interesting how Social has seen a sustained pick up across 2014, whilst Social Media has plateaued.



Again, “Cloud” is a trend that’s seen major growth over the past five years. “Cloud” has come from nowhere to feature in nearly 1% of all job adverts across 2012 – 2014. The scale of growth shows the level of investment that businesses have made in getting the workforce cloud enabled.

HR Cloud


Mobile is another big trend that’s really reshaping the way that we work. But similar to the “Cloud” it hasn’t been a growth area for 2014 (doing major growth at an earlier stage). If anything mobile is now starting to drop off as a hiring trend, as companies are reaching full capability.


So, how is technology reshaping the workforce?

Cloud, mobile and social media have all been huge growth trends in reshaping the workplace. But as this hiring data makes clear, they haven’t been the tech trends of 2014. All three terms have plateaued or fallen away slightly over the course of the year.

What does this mean? As these charts make clear, these technologies have seen explosive growth over the past five years. And there’s still significant hiring happening – especially when you compare the current numbers to 10 years ago. But explosive and ongoing growth in the field may have slowed. So it’s possible that businesses are bedding down current efforts and making sure they have the right strategies in place to go forward (now that they’re through initial deployment).

The only place we’ve really seen ongoing growth over 2014 is social technology. As I wrote about here, there’s really good reasons to invest and integrate social and collaborative tech. It’s great to see that businesses are starting to recognise this return and invest appropriately.

Interested in the real talent management trends of 2014? Don’t miss the other parts of this series…

If you loved these talent insights, there’s plenty more in this series:

  1. Millennials are changing the way we work (part 1)
  2. HR is about to be taken over by data/finance (part 2)
  3. Technology is reshaping the way we work (part 3)
  4. Holacracy is set to make managers obsolete (part 4, coming tomorrow!)

If you’ve got interesting thoughts about what this article means for the future of work, I’d love to continue the conversation on Twitter. Tweet and follow @cognology.

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