Why is coaching important?
The workforce is changing. Think about the team you lead. Chances are the people you lead are highly skilled in their profession. Their talent and knowledge is the reason they were hired. They are ambitious and show no hesitation to take their career into their own hands, and therefore are highly mobile. The challenge for business leaders today is to motivate, develop and retain their talent, in order to remain competitive.
Keeping these talents engaged takes more than just managing their work. Managers need to be able to coach and develop each individual.
In fact, coaching has been identified as such a powerful tool for managers that the American financial giant – Wells Fargo announced all their managers are expected to dedicate fully, two-thirds of their time to coaching their staff.2